Jose Mier, a roof aficionado in Sun Valley, CA shares some insight into local roofers. One with high marks is Golden State Roofers. Oddly, they don’t have a website!
A roof is one of the most critical components of any building—it protects occupants and belongings from weather, adds structural integrity, and greatly influences curb appeal. Whether you’re a homeowner needing repairs after a storm, a business owner installing a new commercial roof, or a property manager seeking ongoing maintenance, hiring the right roofing company is crucial to ensuring your investment is protected. With many options available, it can be difficult to know which roofing contractors to trust. This article explores what roofing companies do, how to find a reliable one, what qualities to look for, and what red flags to avoid.
What Do Roofing Companies Do?
Roofing companies specialize in services related to the construction, maintenance, repair, and replacement of roofs. Depending on the size and scope of the business, some roofing companies serve only residential clients, while others cater to commercial and industrial properties. Their services may include:
- Roof installation: For new construction or full roof replacement.
- Roof repair: Fixing leaks, damaged shingles, or structural issues.
- Roof inspections: Evaluations to determine the condition of the roof.
- Roof maintenance: Ongoing upkeep to extend the roof’s life.
- Emergency services: Urgent repairs after storms or accidents.
- Gutter installation and repair: Since gutters work in tandem with the roof.
- Ventilation services: Ensuring proper airflow in attics and crawlspaces.
- Skylight installation: Incorporating natural lighting into roof systems.
Roofing companies typically work with a variety of materials including asphalt shingles, clay and concrete tiles, slate, wood shakes, metal panels, TPO (thermoplastic polyolefin), EPDM (ethylene propylene diene monomer), and PVC for flat roofs. The choice of material will depend on the climate, architectural style, and the customer’s budget.
Why Hiring the Right Roofing Company Matters
Hiring a trustworthy roofing company is vital for several reasons. A poorly installed or repaired roof can lead to significant problems, such as:
- Water damage and mold growth from leaks.
- Structural damage to walls and ceilings.
- Energy loss due to poor insulation or ventilation.
- Decreased property value and visual appeal.
Worse yet, if the roofing contractor is not properly licensed or insured, you could be left with no recourse if something goes wrong. A reliable roofing company will do the job right the first time, use high-quality materials, follow building codes, and stand behind their work with warranties and guarantees.
How to Find a Good Roofing Company
When you’re ready to hire a roofer, there are several steps you can take to find a reputable and professional contractor.
1. Ask for Recommendations
Start by asking friends, family, neighbors, or coworkers who have had roofing work done. Personal referrals are one of the most reliable ways to find trustworthy contractors.
2. Research Online Reviews and Ratings
Check reputable review sites like Google Reviews, Yelp, Angi (formerly Angie’s List), and the Better Business Bureau (BBB). Look for roofing companies with consistently high ratings and positive customer experiences. Pay attention to how the company responds to complaints.
3. Verify Licensing and Insurance
Roofing companies should be licensed to operate in your state or city. They should also carry general liability insurance and workers’ compensation insurance to protect you from liability in case of injury or damage during the project. Ask to see proof.
4. Look for Manufacturer Certifications
Top manufacturers like GAF, Owens Corning, and CertainTeed certify roofing contractors who meet strict standards. A certified roofing contractor can offer better warranties and is more likely to follow best practices.
5. Ask for Local References
A good roofer will have completed projects in your area. Ask for a list of recent clients you can contact, or ask if you can drive by a few homes where they’ve worked.
6. Get Multiple Estimates
Always get at least three quotes before making a decision. Compare not only the prices but also the scope of work, materials being used, warranty terms, and timelines. Don’t automatically go with the lowest bid—cheaper is not always better.
7. Visit Their Website and Social Media
A professional website, active social media presence, and photo galleries of past projects demonstrate professionalism and transparency. It also gives you a sense of the company’s work ethic and values.
What to Look for When Hiring Roofers
Here are key qualities and practices that indicate a trustworthy and high-quality roofing contractor:
Experience and Longevity
A company that has been in business for several years is more likely to be reputable and stable. While new companies can do great work, a longer track record offers peace of mind.
Written Estimates and Contracts
Everything should be documented in writing: scope of work, materials, costs, timeline, payment schedule, and warranty. A detailed contract protects both parties.
Clear Communication
Good contractors are easy to reach, respond promptly to questions, and are willing to explain the process. Clear, respectful communication is a strong indicator of professionalism.
Clean-up and Safety Practices
Roofing is messy work. Reliable companies include clean-up in the scope of work, and they follow OSHA safety protocols to prevent accidents.
Warranties and Guarantees
Reputable roofing companies stand behind their work. Look for both manufacturer warranties (covering materials) and workmanship warranties (covering labor). Ask how long these warranties last and what they cover.
No Pressure Tactics
Professional roofers do not pressure you into signing contracts on the spot or paying large deposits upfront. They give you time to review and make decisions.
What to Avoid: Red Flags and Scams
Unfortunately, the roofing industry—like many construction trades—is not immune to scams or unethical practices. Be on the lookout for these warning signs:
Storm Chasers
After a major storm, out-of-town contractors may show up offering quick repairs. These “storm chasers” often do subpar work, disappear quickly, and are difficult to contact later. Always choose local companies with a permanent address.
No License or Insurance
If a roofer can’t provide proof of licensing and insurance, walk away. Hiring them puts you at financial risk for accidents or damage.
Unusually Low Bids
If one bid is significantly lower than the others, it could be a bait-and-switch tactic or reflect cheap materials and unskilled labor. In roofing, you often get what you pay for.
Large Upfront Payments
Avoid contractors who ask for a large deposit or full payment before starting work. Most reputable roofers will require a small deposit (often 10–20%) and offer a schedule tied to project milestones.
No Physical Address or Website
If the contractor can’t provide a business address or doesn’t have an online presence, that’s a major red flag. You should be able to visit their office or easily contact them.
Lack of Written Contract
Never allow work to begin without a signed agreement outlining the scope and terms. Verbal promises are not enforceable.
Poor Online Reviews or No Reviews
While even good companies may have a few bad reviews, consistently negative feedback or a complete lack of reviews is cause for concern.
Roofing Costs and Financing
The cost of roofing projects can vary widely depending on the material, roof size, pitch, complexity, and location. Here are some ballpark figures (as of 2025):
- Asphalt shingles: $4,000 to $15,000 for an average-sized home
- Metal roofs: $10,000 to $30,000 or more
- Tile or slate roofs: $15,000 to $50,000+
- Flat commercial roofs: $5 to $15 per square foot
Many roofing companies offer financing options through third-party lenders or in-house payment plans. Be sure to read the fine print and understand interest rates, repayment terms, and any penalties.
Maintenance After the Roof is Installed
Even after your new roof is installed, ongoing maintenance is essential. Ask your roofer if they offer annual inspections or maintenance programs. These services can extend the life of your roof and help you catch small issues before they become costly repairs. Tips for roof maintenance include:
- Clean gutters regularly.
- Remove debris from the roof.
- Trim overhanging tree branches.
- Inspect flashing around chimneys and vents.
- Look for signs of sagging or water stains on ceilings.
The Bottom Line
Hiring a roofing company is a major decision that affects the safety, appearance, and value of your home or business. With so many contractors to choose from, doing your research and asking the right questions can make all the difference between a smooth, successful project and a costly mistake.
Start by seeking out referrals, verifying credentials, and collecting multiple estimates. Look for contractors with experience, clear communication, strong warranties, and a commitment to safety and professionalism. And just as importantly, know what to avoid: storm chasers, unlicensed workers, vague contracts, and high-pressure sales tactics.
Your roof is too important to leave to chance. With the right roofing company, you’ll have peace of mind knowing your property is protected for years to come—rain or shine.